Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by the campaign. What does Kala need to do in order to meet this objective?

To measure newsletter signups, Kala needs conversion tracking so Google Ads can record when a user completes that signup action after interacting with the campaign. Google Ads treats signups as a website conversion action, and that data can then appear in the Conversions reporting used to evaluate campaign performance. Without conversion tracking, the campaign can drive traffic, but it cannot accurately show how many newsletter signups it generated. This setup is the required foundation for measuring whether the campaign is producing the intended business result