Kala is setting up a Discovery campaign and wants to measure newsletter sign ups driven by the campaign. What does Kala need to do in order to meet this objective?
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Correct answer: Setup conversion tracking.
Why this is the answer
To measure newsletter sign ups driven by the Discovery campaign,Kala needs to**setup conversion tracking**. Conversion tracking allows advertisers to track specific actions or goals completed by users after interacting with the campaign, such assigning up for a newsletter.By configuring conversion tracking,Kala can attribute these sign ups to her Discovery campaign,providing valuable insights into the campaign's performance and its impact on achieving her objectives.Thisdata helps in optimizing the campaign for better results.
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