Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen to reach her marketing objective?

Google Display Ads targeting allows Karen to precisely define her audience, ensuring her ads are shown to users most likely to be interested in her new products. This includes demographic targeting (age, gender), affinity audiences (interests), in-market audiences (active research for products), and custom segments. By placing ads on relevant websites and apps (the "right place") when users are most receptive (the "right time"), Karen maximizes the impact of her awareness campaign. This strategic placement and audience focus are key to building brand recognition effectively. The other options describe outcomes not directly or primarily facilitated by Display Ads targeting, or misrepresent how targeting functions.