Kari's Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose? Select one option.

Explanation: The correct targeting option that Kari's Clothes online store should choose for their campaign, where they only want their ads to appear to customers on the remarketing list, is **Target and bid**. In Microsoft Search Advertising, the Target and bid option allows advertisers to target specific audiences while ensuring that their ads are only shown to users who meet the specified targeting criteria, such as being on a remarketing list. By selecting this option, Kari's Clothes can effectively target their ads to customers who have previously visited their website, increasing the likelihood of engagement and conversion. Conversely, choosing Bid only would allow the ads to be displayed to all potential customers, regardless of whether they are on the remarketing list, potentially leading to wasted ad spend on unqualified traffic. Therefore, selecting Target and bid aligns with Kari's Clothes' objective of maximizing the relevance and effectiveness of their advertising efforts by specifically targeting customers on their remarketing list in Microsoft Search Advertising.