Karina’s main campaign KP Is are C TR and impressions delivered.Which type of report is the best option to get this data?
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Correct answer: Aggregated report.
Why this is the answer
An aggregated report is the best option because it summarizes key metrics like CTR and impressions across your campaigns, providing a high-level overview suitable for monitoring KPIs. Raw data feeds offer granular, unsummarized data, which is too detailed for quick KPI monitoring and requires significant processing to extract summary metrics. A path to conversion report focuses on the user journey leading to conversions, not the overall CTR and impressions delivered, making it unsuitable for Karina's stated KPIs.
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