Kate's team is running a B2B campaign featuring a demo video of one of her company's products. One of Kate's teammates is excited about the number of video views. What advice should Kate give her teammate?

Video views are a valuable top-of-funnel metric, indicating initial interest and content consumption. However, in B2B, the buyer journey is complex and often lengthy. Views alone don't reveal engagement depth, lead quality, or progression towards a sale. Focusing solely on views can be misleading, as it doesn't account for subsequent actions like demo requests, whitepaper downloads, or direct sales inquiries. The other options are incorrect because high video views do not automatically translate to immediate purchase intent or guaranteed pipeline growth, nor are they the sole or most important metric for proving ROI in B2B. A holistic approach considering multiple metrics across the entire sales funnel is necessary.