Kelly is an account strategist running paid media, driving awareness of an upcoming movie release. Her objective is to get her trailer seen by as many people as possible. Which of the following camapign objectives would you recommend Kelly use?

Kelly's goal is to maximize trailer views and drive awareness for an upcoming movie. The "Reach & awareness" campaign objective is specifically designed for this purpose, aiming to show ads to the largest possible audience within the budget. "Catalog sales" is incorrect as it focuses on selling products from a catalog, which isn't relevant for movie awareness. "App installs" is for driving downloads of a mobile application, not movie views. "Conversion" aims to drive specific actions like purchases or sign-ups, which is a later-stage objective than simply maximizing initial views and awareness.