Keyword Targeting in Feed (KWiF) is:

Keyword Targeting in Feed (KWiF) is a behavioral targeting method because it focuses on users' active interests and intentions as demonstrated by their search queries within Reddit. By targeting keywords, advertisers reach users who are actively engaging with specific topics, indicating a current behavior or interest. Demographic targeting focuses on characteristics like age or gender. Geographic targeting focuses on location. While KWiF can be combined with other targeting methods, it is fundamentally behavioral as it leverages user actions and interests.