Keywords can be categorized into what main types of search intent?
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Correct answer: Navigational, Informational, Commercial, Transactional.
Why this is the answer
The four main types of search intent are Navigational, Informational, Commercial, and Transactional. Navigational intent means the user is looking for a specific website or page (e.g., "Facebook login"). Informational intent means the user wants to learn something (e.g., "how to tie a tie"). Commercial intent indicates the user is researching products or services with the intent to buy, but not immediately (e.g., "best running shoes reviews"). Transactional intent means the user is ready to make a purchase or complete an action (e.g., "buy iPhone 15"). The other options are incorrect because they either omit key categories or include non-standard classifications like "Evaluation.
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