Klaviyo Certification Exam Answers
Verified answers and clear explanations for every Klaviyo certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
klaviyo deliverability certificate All exam questions
- Bola’s Baked Goods is new to Klaviyo and has imported historical email engagement data from their previous ESP (Email Service Provider). Which warming process should they follow?
- Bola’s Baked Goods’ marketing manager is looking to monitor their email engagement. What are 2 metrics they might look at? (Select 2).
- Examine the structure of this sending domain: send.brand.com. Which part of this sending domain is the subdomain?
- If you are new to Klaviyo, and have historical email engagement data from your previous ESP (Email Service Provider), which warming process should you use to warm your domain?
- If you notice a poor bounce rate, what is one action you can take to try and improve your bounce rate? In other words, how can you get less emails to bounce?
- Opened Email events in Klaviyo include a nested property called Machine Open/Apple Privacy Open. What does this property tell us about the user who opened the email?
- The Bola’s Baked Goods team has seen a dip in deliver ability performance. They want to set up a flow that will help them identify unengaged subscribers who do not respond to a last-ditch effort email. Which flow should they create in Klaviyo? (Select the best answer).
- Using the Benchmarks report, Bola’s Baked Goods notices that their bounce rate is extremely high compared to their peers. Of the choices below, what is the best action they can take to try and lower their bounce rate?
- What are 2 things you can do to influence your sender reputation in a positive way? (Select 2).
- What are the 3 key email authentication checks that your messages must pass in order to maintain good deliver ability?
- What does DMARC stand for?
- What does it mean to use an engagement-based sending schedule for your email campaigns?
- What does the term “email header” mean in the context of deliver ability?
- What is a sending domain?
- What is email deliver ability?
- What is email engagement?
- What is the goal of a transactional message?
- What is the most important reason for why you should set up a branded sending domain?
- What is the name of the process through which a new subscriber must confirm their subscription before being subscribed to a given list?
- What is the ultimate goal of a sunset flow?
- What kind of messages deliver non-promotional information triggered in direct response to a transaction-related event?
- What Klaviyo analytics tool can you use to compare your deliver ability performance to similar businesses within your industry?
- What Klaviyo tool can you use to build a deliver ability report that houses the email metrics you specifically want to focus on and can be sent straight to your inbox?
- What should you do with unengaged profiles?
- What will you need access to in order to set up a branded sending domain in Klaviyo?
- What's the difference between unengaged profiles and inactive profiles?
- When you add a DMARC record to your DNS record set, what type of record is your DMARC policy stored as?
- Where in Klaviyo can you go to view an estimated deliver ability score for the last 30 days of your email performance?
- Which description best defines “spam trap”?
- Which field in an email header tells you the name of the sending domain from which the message was sent?
- Which flow can help you automatically tag highly unengaged profiles who should be suppressed from future marketing messages?
- Which metric does not impact your sender reputation?
- Which of the factors listed below can directly influence your deliver ability? (Select 2).
- Which of the following items is a requirement that bulk senders must meet in order for Gmail and Yahoo to pass your messages to the inbox?
- Which of the following segments would be considered the most highly engaged audience?
- Which of the following statements is true? (Select 1).
- Which term describes when an email is not successfully delivered or is rejected by an inbox provider?
- Which tool should you use to monitor your spam complaint rate from Gmail users?
- Who has the biggest influence in deciding whether your messages are delivered to recipients or placed directly in spam?
- Who measures your sender reputation to ultimately decide whether or not your messages are placed into a recipient’s inbox?
- Why is it important to use Google Postmaster Tools to monitor your spam complaint rate for Gmail users?
- Why is it recommended to keep “global unsubscribe” turned on in your account settings?
klaviyo developer certificate All exam questions
- Choose the scenario where it would make the most sense to use a webhook flow action. (Select 1 answer).
- Client-side APIs are heavily dependent on JavaScript requests in the browser. For some users, slow internet or script-blocking plugins may cause the JavaScript not to fire. What impact might this have on the data going into Klaviyo?
- Complete the sentence: Best practices for building a custom integration include standardizing your naming conventions, structuring data for segmentation, and ______.
- Data that is nested within Event payloads cannot be used in which of the following instances? Select 2 answers.
- How does a values report API call differ from a series report call?
- If you receive a 429 Rate Limit error response code, you will get a header called Retry-After which will include an int number. What does this int number represent?
- In which of the following cases would you use a client-side API?
- Klaviyo offers several client-side APIs. What type of request method does the Create Client Event API use?
- Say you are building a custom integration with Klaviyo, and you need to send transactional order data from your site into Klaviyo. Which type of API should you use to send this data?
- There may be times when you need to find the ID of a specific metric name. Which endpoint will help you find the Metric ID?
- Two customers just placed orders, and Beth, a Klaviyo developer, wants to send both of these Placed Order events to Klaviyo. How can she do this?
- What are the 3 primary objects of Klaviyo's data model?
- What are the two ways that you can hit a rate limit for an API?
- What benefit do you get from running a query using the relationships object?
- What is the benefit of using the klaviyo object during development?
- What is the difference between a metric and an event?
- What is the main benefit of using a test Klaviyo account?
- What key opportunities will Klaviyo offer you as a Klaviyo developer?
- When building a custom integration, what key step allows you to track onsite activity?
- When you make a GET call to a server-side API, which format is data returned in?
- When you make a GET call to a server-side API, which format is data returned in? (Select 1 answer).
- Where can you find the rate limit for a specific endpoint?
- Where can you go in a Klaviyo account to generate sample data for your test account?
- Where can you go in a Klaviyo account to locate your API credentials?
- Which API endpoint can return monthly open rate of a particular flow?
- Which API would return a list of all metrics within an account, along with their associated metric ID?
- Which best practice should you follow in order to handle 429 status code responses?
- Which feature allows you to leverage webhooks to send data out of Klaviyo?
- Which of the following is a limitation of using client-side APIs?
- Which of the following statements is true about webhook flow actions? (Select 1 answer).
- Which of the following user role types can configure multi-factor authentication in a Klaviyo account? (Select 1 answer).
- Which type of API key do you need in order to use a client-side API?
- Which type of API key should you use when making a server-side API call?
- Why are Unsubscribed from List, Bounced Email, and Clicked SMS not viable triggers for a webhook in a flow?
klaviyo digital marketing certificate All exam questions
- A brand has many Community members but low participation. Which issue likely causes low engagement? (Select the best answer.)
- A customer leaves a positive review for Beantown Coffee's seasonal blend. What should Beantown Coffee do after receiving this positive customer review? (Select the best answer.)
- A startup with a limited budget should focus on which approach to grow its social following efficiently? (Select the best answer.)
- After someone submits a sign-up form on your website, how can you ensure that they remain engaged with your brand and access the offer you featured in that form?
- As you assess your full funnel strategy, you realize that your list growth is lower than desired. What stage of the marketing funnel should you focus on improving? (Select the best answer.)
- As you begin to create branded content, what are the 3 key steps to create a strong brand voice, as recommended by Klaviyo Partner, Peyton Fox? (Select 3.)
- At which stage of the funnel does a customer typically start to narrow their focus to a specific product or products that you offer? (Select the best answer.)
- At which stage of the funnel is it most effective to capture a prospective customer’s email address? (Select the best answer.)
- At which stage of the funnel would you expect to see an abandoned cart email? (Select the best answer.)
- Beantown Coffee has a limited audience on social media and has a set budget approved to increase its social media reach during an upcoming sale season. Which strategy should they use to raise awareness of their brand and drive conversions? (Select the best answer.)
- Beantown Coffee has noticed an uptick in people adding their coffee selections to their cart, but never actually placing an order. Which automation should they set up to recover those otherwise lost sales? (Select the correct answer.)
- Beantown Coffee is not seeing success with their current on-site sign-up form. What are the 2 best suggestions you could share with them to improve their form submission rate? (Select the 2 best answers.)
- Beantown Coffee is reviewing its top-of-funnel strategy and notices that after people become interested in the brand, they tend to drop off around the desire stage of the funnel. What is 1 strategy Beantown can employ within messages to reduce this churn and get someone interested in a product? (Select the best answer.)
- Beantown Coffee is struggling to get more leads to their website, specifically for their new coffee bean product page. However, they don't have a large budget to spend on improving their ranking in search results with advertisements. Which change would you recommend that they try first to increase traffic on their website? (Select the best answer.)
- Beantown Coffee needs to spend less time and money acquiring new customers. Instead, which strategy would help them retain customers while still driving more revenue? (Select the best answer.)
- Beantown Coffee's website has a sign-up form that interested website browsers can fill out to become subscribers. Which engagement strategy is best for nurturing new subscribers? (Select the correct answer.)
- Bola’s Baked Goods is looking for a free way to boost awareness of their brand. What is an example of an organic acquisition strategy they can try out?
- How do brands benefit from having a loyalty program? (Select the best answer.)
- How do reviews benefit both the brand and potential buyers? (Select the 2 best answers.)
- How does a sign-up form help achieve top-of-funnel marketing goals? (Select the correct answer.)
- How does coordinating a unified messaging strategy across channels contribute to a holistic marketing program? (Select the best answer.)
- How does defining an ideal customer persona improve your funnel performance? (Select the best answer.)
- In order to maximize your return on investment, who should you target your campaign content to?
- In the world of digital marketing, what do you call a tool that outlines what campaigns you plan to send, via which channels, when they’ll be sent, and to whom?
- In the world of marketing, what is an 'ideal customer profile,' or ICP for short?
- Let's say the cost per click for an ad campaign is $2 and your goal is to drive 100 clicks. What budget would you set for this example? (Select the correct answer.)
- Let's say you want to build trust and incorporate social proof on your product pages. What element can you consider adding to these pages? (Select the best answer.)
- Let’s say you’d like to ensure that your product details and images appear as high up as possible in search engine results. Which ad should you invest in?
- Outside of a welcome popup on your website, what other kind of sign-up form should you always have live to grow your marketing list?
- Post-purchase, replenishment, and winback automation s are high-impact solutions for which stage of the marketing funnel? (Select the correct answer.)
- SWAK Cosmetics is a growing makeup brand that is looking to retain its top shoppers, specifically by awarding points each time someone shops. What tooling should they begin to invest in? (Select the best answer.)
- SWAK Cosmetics is looking to create an ad on Meta that will offer free consultations in exchange for someone signing up for email communications from their brand. What type of ad should they create?
- The Beantown Coffee marketing team wants to improve its full funnel strategy but isn't sure where to start. What are 2 key steps they should take to begin analyzing their digital marketing performance? (Select the 2 correct answers.)
- The marketing funnel is important because…
- What 2 components can you add to your website to specifically capture interested shoppers' contact information and encourage them to sign up for marketing? (Select 2.)
- What acquisition strategy involves improving your website content and design so that it appears higher up in search engine results, like Google?
- What actions can you take to maintain engagement in your brand community? (Select the 2 best answers.)
- What are 2 best practices for collecting and promoting customer reviews? (Select 2.)
- What are 2 best practices to follow as you build a paid search campaign? (Select the 2 correct answers.)
- What are 3 automation s that specifically focus on retaining customers? (Select 3.)
- What best defines paid search? (Select the correct answer.)
- What does it mean when we say “retention marketing”?
- What does the marketing funnel represent in digital marketing? (Select the correct answer.)
- What flow should you set up to send a message to someone who recently viewed a specific product page but never added that item to their online shopping cart?
- What high-converting automation will send to customers after they sign up for marketing, introducing them to your brand and encouraging their first purchase?
- What is the first stage of the marketing funnel, or the process of gaining the interest and awareness of customers?
- What is the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase? (Select the best answer.)
- What tool is often used to collect email and text consent? (Select the correct answer.)
- What type of ad should you create in order to collect a prospect’s contact information and consent to receive marketing messages, so you can follow up and encourage them to shop? (Select the correct answer.)
- When building out their content calendar, Beantown Coffee's first step was to design a set of new email templates and designs. Was that the best course of action? (Select the best answer.).
- When it comes to A/B testing, how many elements of your marketing content should you change at a time?
- Which action shows a prospect is in the "Interest" stage instead of the "Awareness" stage? (Select the best answer.)
- Which metric best indicates the "Action" stage in your digital funnel? (Select the best answer.)
- Which of the following are the 5 stages of the traditional AIDAR marketing funnel listed in order?
- Which of the following best defines conversion rate optimization? (Select the best answer.)
- Which of the following best describes the value of a social media strategy? (Select the best answer.)
- Which of the following correctly lists the stages of AIDAR? (Select the correct answer.)
- Which of the following scenarios describes how reviews can help fill your marketing funnel with new leads? (Select the best answer.)
- Which statement defines retention? (Select the correct answer.)
- Which statement defines search engine optimization? (Select the correct answer.)
- Why should marketers focus on the conversion stage? (Select the best answer.)
- Why should you only A/B test 1 element at a time? (Select the correct answer.)
- Why should your brand voice be distinctive? (Select the best answer.)
- You plan to send an email campaign to re-engage shoppers who may be interested in this season's products, but who haven't shopped recently. Which of the following segments best aligns with that goal? (Select the best answer.)
- You're reviewing Beantown's newest product page. They have 3 variations of their product description and are unsure which would drive the most conversions. As you assess their options, which should you recommend they go with? (Select the correct answer.)
- You're sending an email to a segment of website visitors who viewed a particular product, but have not made a purchase. What is the most likely outcome of sending to this audience? (Select the best answer.)
- You've been tasked with analyzing your full funnel strategy, and you find that you are falling short of industry benchmarks for customer lifetime value. Which bucket of the marketing funnel should you focus on improving? (Select the best answer.)
- You've been tasked with building a messaging strategy that drives conversions. What are 2 kinds of automation s that can help you accomplish this goal? (Select the 2 correct answers.)
- You've been tasked with improving your email and text messages to encourage repeat purchases. Analyze the strategies below to determine which will most effectively spur a second purchase. (Select the best answer.)
- You've noticed that your site's conversion rate is stagnant. Which techniques could you try out to increase your website's conversion rate? (Select the 2 best answers).
- Your team has decided to invest in a loyalty program, but is not sure where to start. What are the initial steps you should take to launch the program? (Select the 2 best answers.)
klaviyo product certificate All exam questions
- After setting a flow live, where can you go in Klaviyo to monitor how folks are engaging with this automated content? (Select 2.)
- As a Klaviyo account owner, you want to add a user to assist you with account operations, but don’t want to give the user permission to close your account. Which of the following user roles would be best to add to your team?
- Beantown Coffee plans to try out multiple variations of the same flow message to ensure they’re sending content that yields the highest conversion rate possible. What Klaviyo tool should they use to perform this experiment?
- Beantown Coffee uses Meta Advertising to reach new audiences with targeted ads. What are 2 reasons why Beantown should integrate this tool in Klaviyo? (Select 2.)
- Beantown notices low click rates on their most recent email campaign. Which variable can they A/B test to help them increase the percentage of recipients who click on a link within their email?
- Beantown wants to allow visitors to close a popup form and reopen it once they are ready to submit their information. Which of the following widgets should they add to their form?
- Beantown wants to group all of their 90-day customers who either spend more than $500 or place more than 5 orders. Which of the following segments should they build? (Select the best answer.)
- Before setting a flow live, you want to ensure that the right people will enter the flow based on specific criteria you’ve set. What should you do to confirm that your flow will send to the correct audience?
- Bola’s Baked Goods has been working on improving their open rate over the last several months. They have seen improvement, but want to see how the open rate compares to that of their peers. Which analytics tool would be best to use to see how they are performing?
- Bola’s Baked Goods has seen a low click rate recently across their abandoned cart flow emails. They want to make sure to increase clicks going forward; what is one thing they can do to try to improve this metric?
- Bola’s Baked Goods started using Meta Ads to connect with a wider audience on social media. Why should their team integrate this tool with Klaviyo? (Select 2.)
- Bola’s Baked Goods wants to split their flow based on characteristics about someone in order to send a specific set of messages to gluten-free shoppers. What kind of split should they drag into their flow?
- Choose the template type that best matches the description: A message with space for several high-quality images that showcase the unique features and details of your product offering. Include easy-to-understand language that makes the value proposition clear, and a CTA to shop or learn more.
- How can you use a full page form on your website? (Select the best answer.)
- If Beantown wants to group together customers who recently made a purchase on their website, what should they create?
- If Beantown wants to improve text message performance, what should they do? (Select the best answer.)
- If Bola’s Baked Goods wants to create 2 distinct pathways for customers moving through a flow based on a recipient's distance to their brick and mortar location, what should they add to their flow to build this experience?
- If you create an email campaign and add a text message, what type of campaign are you now sending?
- If you want to create a flow that automatically sends someone a happy birthday message, what kind of flow trigger should you select?
- If your forms fall into the Fair or Poor benchmarks categories, what should you do to improve form performance? (Select 2.)
- In the Overview tab, which metric should you look to monitor and improve?
- Let's say you want your sign-up form to appear as soon as the page loads for a website visitor. Where in the form builder should you go to to accomplish this?
- Let’s say that you’re planning an upcoming holiday email campaign that is similar to the one you ran last year. Which of the following custom report types would be best to create to review past performance? (Select the best answer.)
- Let’s say you drag a saved universal content block into a template, but you want to edit it slightly to be specific to that singular message. What should you do? (Select the best answer)
- Let’s say you want to collect and store your subscribers' birthdays in Klaviyo. Which type of property would you use?
- Let’s say you want to edit a universal content block that you previously created, but you only want the changes to apply to the email template you’re currently working on. What should you do?
- Once you’ve integrated a tool that you use with Klaviyo, what will happen?
- Say you want to add a dynamic product image and price into your flow message based on the specific product someone has expressed interest in (e.g., when browsing your site or after placing an order). Which kind of flow can you add that to?
- Say you want to create an A/B test to improve your email open rates. Which of the following is the best variable to test?
- Suppose you are selling pet food and you want to create show/hide logic that displays a block only to recipients who have said they own a dog. The profile property name in your Klaviyo account is “pet_type”. Which show/hide logic string is formatted correctly?
- To ensure that your flow begins sending automatically, which status should you set all flow components to in Klaviyo?
- Under what 2 circumstances does Klaviyo automatically suppress a profile? (Select 2.)
- What are 2 benefits of creating a single main list for each channel? (Select 2.)
- What are 2 best practices to follow when A/B testing your forms? (Select 2.)
- What are 2 ways to create a sign-up form in Klaviyo? (Select 2.)
- What are 2 ways to visualize your campaigns? (Select 2.)
- What are the 2 list cleaning actions that can enhance the performance of your brand's list? (Select 2.)
- What are the 3 main content pillars that you should incorporate into your email campaign sending strategy?
- What does the calendar view for campaigns allow you to do? (Select 2.)
- What flow action should you include in your flow to pass information from Klaviyo to another system you use, like your ecommerce store or third-party integration s?
- What is a multi-step form?
- What is the default attribution window for Clicked SMS?
- What is the difference between lists and segments in Klaviyo?
- What is the primary benefit of using personalized product feeds in emails?
- What Klaviyo tool can you use to test out different variations of your flow message or pathways to help improve your flow performance over time?
- What step should you take to allow data from any other tools you use to sync directly into Klaviyo? (Select the best answer.)
- What term best describes a sequence of automated messages and actions that start when a customer performs a specific action?
- When building product feeds in Klaviyo, what are the 2 types of feeds you can choose between? (Select 2.)
- When creating a sign-up form that collects text message consent, how can you ensure you stay in compliance with GDPR and CCPA? (Select 2.)
- When creating an email campaign, how can you capture your subscribers’ attention right away? (Select the best answer.)
- When tracking the path to revenue for an email recipient, key metrics flow in a particular order. Of the options below, which accurately represents this order?
- Where in your Sign-up forms tab can you track the overall performance of a particular form?
- Which 2 reports can help you analyze audience growth and engagement within the Lists & segments tab of your account? (Select 2.)
- Which 2 variables can you A/B test to improve email conversion rates? (Select 2.)
- Which connector expands your segment by allowing any of the specified conditions to be met?
- Which definition accurately describes owned revenue?
- Which form type is the most intrusive to a shopper's experience on your site since it will expand to fill the entire webpage until that user either submits or closes the form?
- Which of the following attribution models does Klaviyo use?
- Which of the following attribution models does Klaviyo utilize? (Select 2.)
- Which of the following best describes the purpose of a flow trigger?
- Which of the following custom report types provides data exclusively related to the performance of selected metrics and does not take into account message attribution?
- Which of the following elements can you drag into a flow in order to send information from Klaviyo to another third-party tool you use?
- Which of the following elements of a flow sets the series of actions and messages into motion?
- Which of the following ensures a new subscriber confirms their subscription before joining a list?
- Which of the following is a best practice for managing healthy list growth and maintenance? (Select the best answer.)
- Which of the following is a list-triggered flow that will send to subscribers once they join your main list?
- Which of the following is an example of a custom property that you may decide to collect from subscribers?
- Which of the following lets you run tests to determine the best time to send your emails?
- Which of the following metrics are available in the Overview tab of a sign-up form to help you monitor its performance? (Select 2.)
- Which of the following plays a major role in calculating your benchmarks?
- Which of the following settings are you able to customize under the “Account” settings page? (Select 2.)
- Which of the following settings pages allows Klaviyo account owners to add a new user?
- Which of the following statements about show/hide logic in templates is true?
- Which of the following strategies can help your text message stand out from other brands? (Select 2.)
- Which of the following template tags will populate a dynamic coupon code in a template?
- Which of the following user roles in Klaviyo can make changes to other users’ roles in an account? (Select 2.)
- Which product feed criteria would help you convert visitors who were recently active on your site, but have never added anything to their cart and never purchased?
- Which report shows how subscribers joined a list?
- Which statement accurately describes the difference between the split block and column layout?
- Which tool within the Audience tab stores information about a particular user?
- Which type of flow in Klaviyo can you add a dynamic table of product information to in order to showcase an item someone was interested in after they’ve viewed it on-site, started a checkout, etc.?
- Why is it important to choose a fallback font for each custom font that you upload?
- Why is it important to preview your flow functionality in Klaviyo?
- Within the Targeting and behavior section of your form editor, what setting gives you control over when to trigger and display your form on your site?
- You are reviewing this month’s benchmark data and see your conversion rate has a “Fair” performance rating. This indicates that the given metric is performing:
- You notice that your conversion rate has gone down and fewer people are purchasing despite making it to your site. Which of the following strategies would best help you increase your conversion rate? (Select the best answer.)
- You notice that your successful deliveries are down and you are sending fewer emails. Which of the following strategies would best help you increase successful deliveries?
- You notice your conversions are down and want to boost your conversion rate. Which of the following strategies would best help you increase your conversion rate? (Select 2.)
- You want to apply a background image to only one section of your email, and you want to place text and buttons on top of it. What is the best way to achieve this layout?
- You want to better understand how your marketing performance compares to companies similar to you. Which of the following areas of your account would best provide this insight?
- You want to design an email that has 3 columns that are all the same width and that allows you to drag-and-drop buttons into each column. How would you achieve this desired outcome?
- You want to include the static discount code ‘WELCOME10’ in the first email of your welcome series. This discount code will be exactly the same for all users. How would you add this discount code to the email?
- You want to make an update to your consent pages to improve your customer’s unsubscribe experience. Which settings page will you use to manage these pages?
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