Knowing that DinoWorld park tickets tend to have a long conversion funnel, Johanna wants to give equal credit to every click that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?

The Linear attribution model distributes credit equally across all touchpoints in the conversion path. Since Johanna wants to give equal credit to every click that maintained user interest, this model directly aligns with her objective. Position-based attribution assigns 40% credit to the first and last interactions, and the remaining 20% is distributed evenly among middle interactions, which wouldn't give equal credit to all clicks. Time Decay attribution gives more credit to interactions that happened closer in time to the conversion, not equally across all. Last click attribution assigns 100% of the credit to the final interaction before conversion, which would not acknowledge earlier clicks at all.