Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn't functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product's retail readiness?

The best approach is to address the root cause of the negative feedback. If customers are experiencing product failure after six months, improving the product itself to increase its durability or functionality will directly resolve the issue and lead to better long-term reviews and ratings. Improving product images and descriptions might manage expectations but won't fix a faulty product. Boosting review numbers through Amazon Vine won't solve the underlying quality problem; it might even generate more negative reviews if the product remains flawed. Adding product variations is irrelevant to the current problem of product malfunction.