KPIs can help you monitor success and identify adjustments you need to make along the way to your goal. Select the correct answer, then submit.

KPIs are measurable values used to track progress against a business objective, so they show whether performance is moving in the right direction. Google’s reporting guidance explains that campaign metrics such as clicks, impressions, conversions, and cost provide detailed performance insight over time. Reviewing those signals regularly helps identify gaps between current results and the target. That makes it possible to refine activity and improve performance before the goal period ends