Kyle would like to understand how many redditors CLICKED one of his Reddit ads and made a purchase on his website. What type of conversion should he view in Ads Manager?

Kyle should view "Click conversion" in Ads Manager. This metric specifically tracks conversions (like purchases) that occur after a user clicks on an ad. It directly measures the effectiveness of ad clicks in driving desired actions on his website. "Total conversion" is too broad; it includes both view-through and click-through conversions, making it harder to isolate the impact of clicks. "View conversion" (also known as view-through conversion) tracks conversions that happen after a user views an ad but doesn't necessarily click it, which isn't what Kyle is looking for in this scenario.