Launches typically fall into the following categories:(select all that apply)

Launches commonly involve introducing new branding or new products/features. New branding signifies a significant change in how a company presents itself, often accompanied by marketing campaigns. New products or features are direct introductions of offerings to the market, requiring a launch strategy to generate awareness and adoption. While new company leadership can be a significant internal event, it's not typically categorized as a "launch" in the same marketing and product sense as the other two options.