Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

The correct optimizations address the discrepancy between high engagement and low conversions. Implementing Conversion Tracking allows LinkedIn's algorithms to understand what constitutes a successful registration, enabling them to optimize ad delivery to users more likely to convert. Checking the offer landing page is crucial because a confusing offer or a non-mobile-optimized page can deter users who clicked on the ad from completing the registration, even if they were initially interested. Focusing on brand awareness is not an optimization for low registration numbers; it shifts the campaign goal away from conversions. Sending Message Ads might increase engagement but doesn't solve the underlying conversion issue if the landing page or tracking is flawed.