Law and a wants to expand the reach of herbrand's campaign beyond what is achievable through Amazon's websites and apps.Which inventory should she leverage?
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Correct answer: Third-partysites.
Why this is the answer
Lawana should leverage third-party sites to expand her brand's campaign beyond Amazon's websites and apps. Third-party sites, also known as the Amazon DSP audience or publisher network, allow advertisers to reach a broader audience across the open internet, including various websites and apps not owned by Amazon. This significantly extends campaign reach beyond Amazon's owned and operated (O&O) properties. Devices refer to the hardware on which ads are displayed, not the inventory source itself. Amazon O&O sites are Amazon's own properties, which would not expand reach beyond Amazon.
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