Lead scoring is a methodology used for:

Lead scoring is a methodology that assigns a numerical value to each lead based on their engagement with your marketing efforts and their demographic information. This score helps sales teams prioritize leads, focusing on those most likely to convert into customers. The higher the score, the more "sales-ready" the lead is considered. Tracking how leads interact with ads is part of lead tracking or analytics, but not the primary purpose of lead scoring itself. Defining an ideal buyer persona is a foundational step in marketing strategy, preceding lead scoring. Getting leads at scale is a goal of lead generation, which can be enhanced by lead scoring but isn't what lead scoring is.