Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?

Google recommends setting the daily budget for campaigns using Target CPA at at least 10 times the target. With a target of $5, the recommended daily budget is $50. This gives Smart Bidding enough room to participate in auctions and optimize toward the target efficiently. A lower budget can restrict delivery and make it harder for the system to reach the desired CPA consistently