Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

To improve brand awareness and increase impressions, Leokadia should consider both options. Including more products in her campaigns that she is not currently advertising will broaden her reach and expose her brand to a wider audience, naturally leading to more impressions. Reviewing existing bids and removing low-performing terms can optimize her budget allocation. By reallocating budget from underperforming terms to more effective ones, she can increase bids on keywords that drive higher visibility, thus maximizing her impression volume within her budget. Simply removing low-performing terms without reallocating the budget might not increase impressions, and only including more products without bid optimization might not be the most efficient use of her budget.