Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.

The most useful retargeting measures are conversion rate and clicks because they show whether the ads are attracting interested users and whether those users are taking valuable actions afterward. Google Ads defines conversion rate as how often an ad interaction leads to a conversion, so it directly shows whether retargeted visitors are responding effectively. Google Ads also explains that clicks help show how appealing and relevant an ad is to people who see it. Together, these two metrics show both initial interest and follow-through, which makes them the strongest indicators for this campaign