Let’s imagine that you’re running a sale on headphones, and you want to find target keywords that appeal to users who are ready to make a purchase. How would you identify those keywords?

To find keywords for users ready to purchase headphones, you should use the Keyword Magic tool in Semrush, enter a relevant seed keyword (e.g., "headphones"), and then apply the "transactional intent" filter. Transactional intent keywords indicate that a user is looking to complete a purchase, often including terms like "buy," "deal," "discount," or specific product names. This directly aligns with your goal of targeting users in the final stages of the buying cycle for your sale. Filtering for "commercial intent" is too broad; while commercial, it can include research before a purchase decision. "Informational intent" keywords are used by users seeking information, not necessarily ready to buy, which would be less effective for a direct sale campaign.