Let’s say that you’re planning an upcoming holiday email campaign that is similar to the one you ran last year. Which of the following custom report types would be best to create to review past performance? (Select the best answer.)

A campaign performance report is specifically designed to analyze how your past email campaigns performed — including metrics like open rate, click rate, conversion rate, and revenue. Since you’re planning a new holiday campaign and want to review last year’s results, this report gives the most direct and relevant insights to guide your strategy.