Let's say the cost per click for an ad campaign is $2 and your goal is to drive 100 clicks. What budget would you set for this example? (Select the correct answer.)

To calculate the required budget, multiply the cost per click (CPC) by the desired number of clicks. In this case, the CPC is $2 and the goal is 100 clicks. Therefore, $2/click 100 clicks = $200. Setting a budget of $200 ensures you can achieve your goal of 100 clicks at the given cost per click. Options like $1,000 are excessive for this goal, while $150 would be insufficient to reach 100 clicks at a $2 CPC.