Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

Linking internally to previously published blog posts is a highly effective, organic strategy to increase visibility. It helps search engines discover and index more of your content, distributing "link juice" throughout your site and improving SEO. For users, it makes navigation easier, encouraging them to spend more time on your site and discover related content, thereby reducing bounce rates. Paid boosts (Google AdWords) are not organic. Embedding pixels is for tracking, not organic discovery. Emailing links is direct marketing, not organic discovery. Republishing old articles can be seen as duplicate content and may not improve organic discovery without significant updates. Hiring a skywriter or graffiti artist is irrelevant to digital organic discovery.