Let's say you want to build trust and incorporate social proof on your product pages. What element can you consider adding to these pages? (Select the best answer.)
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Correct answer: Customer reviews.
Why this is the answer
In the "Desire" and "Action" stages of the marketing funnel, social proof is one of the most powerful psychological drivers. It leverages the "bandwagon effect"—the idea that people are more likely to perform an action if they see that others have done it successfully before them.
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