Let’s say you want to collect and store your subscribers' birthdays in Klaviyo. Which type of property would you use?
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Correct answer: Custom properties.
Why this is the answer
irthdays are not part of Klaviyo’s default contact fields, so they must be stored as custom properties. Custom properties allow you to collect and save additional information about subscribers, such as birthdays, preferences, or interests, which can then be used for segmentation and personalized messaging.
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