Li wants to advertise organic essential oils and wants to exclude searches for non-organic oils. Which targeting method should they use?
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Correct answer: Negative product targeting.
Why this is the answer
Negative product targeting prevents ads from appearing in selected product contexts that are not relevant to the advertised item. This helps advertisers exclude placements associated with products they do not want to target. For an organic product campaign, exclusions can help reduce delivery near non-relevant product alternatives. This supports more relevant ad placement and better control over campaign spend.
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