Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?
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Correct answer: In-market audience.
Why this is the answer
In-market audience segments are based on recent shopping activity within a category or sub-category. Recent browsing in the air sports category indicates active consideration for related products. This audience type helps advertisers reach shoppers who are currently showing category-level interest. It is more precise for consideration goals than broad interest or attribute-based audience selection.
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