Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?
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Correct answer: His most successful social marketing campaigns.
Why this is the answer
In current Google Ads guidance for this campaign family, Google recommends repurposing top-performing assets and messaging from other platforms such as social. That makes proven social creative a strong source for image assets because it already reflects visuals that performed well with similar audiences. This approach also supports the visual nature of Discovery placements, where strong creative quality is especially important. Google pairs that recommendation with using high-quality, brand-relevant imagery rather than pulling random images from external sources
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