Liam sends an email campaign to repeat customers and finds great email engagement but no resulting purchases. Using this information, what could be effective options to incentivize customers to make purchases when sending similar campaigns in the future?

The core problem is high engagement but no purchases, indicating a need for stronger incentives. Offering limited-time free shipping directly addresses a common barrier to purchase, making the offer more appealing and urgent. Similarly, a personalized campaign based on past purchase history shows the customer relevant products and offers, increasing the likelihood of conversion by tailoring the incentive to their known preferences. Sending a thank you and preview is good for engagement but doesn't directly incentivize a purchase. A survey gathers feedback but doesn't immediately drive sales for the current campaign.