Liling needs to drive consideration. Select two types of content she should consider using.

Webinars and research reports are excellent choices for driving consideration because they provide in-depth information and value to potential customers. Webinars allow for interactive engagement and detailed explanations of products or services, helping to educate the audience and build interest. Research reports offer authoritative data, insights, and solutions to industry problems, positioning the company as a thought leader and fostering trust. Static images are generally better for awareness or engagement, as they offer less detailed information. Job applications are a recruitment tool, not a content type for driving consideration for products or services.