Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add? Select all that apply.

Explanation: The correct answers are **Page type** and **Product ID**. Dynamic remarketing relies on specific parameters provided by the Universal Event Tracking (UET) tag to tailor ad content based on user interactions with a website. While a standard UET tag tracks basic actions like page views or conversions, dynamic remarketing requires additional parameters to capture more detailed information about the products or pages viewed by users. **Page type** allows advertisers to categorize the type of page a user visited, such as a product page, a category page, or a checkout page, enabling more precise ad targeting based on user intent. **Product ID** is essential for dynamic remarketing as it identifies the specific products viewed by users, facilitating the display of relevant ads featuring those products across the Microsoft Advertising network. By incorporating these additional parameters into the UET tag, Lilly can enhance the effectiveness of her dynamic remarketing campaigns by delivering personalized ad experiences tailored to users' browsing behavior and preferences.