Lily has decided to use some of her social media budget for targeted Facebook adverts.She's keen to take her vintage clothing business global and wants to reach a wider audience,so which groups should her advertisements be targeted at?
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Correct answer: Users who have posted about buying vintage clothes, Users who have‘liked’vintage clothing.
Why this is the answer
The correct options are "Users who have posted about buying vintage clothes" and "Users who have 'liked' vintage clothing" because these actions indicate a direct interest in vintage clothing, making them highly relevant targets for Lily's advertisements. Targeting users who have actively engaged with vintage clothing content increases the likelihood of reaching potential customers who are already interested in her products. "Users who live within 20 miles of Lily's shop" is incorrect because Lily wants to take her business global and reach a wider audience, so limiting her targeting to a local radius would contradict her goal of expanding internationally.
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