Lily is keen to use analytics to evaluate the results of her social media campaigns.Analytics can help with this question.Can you help her by crossing off the things that analytics won’t be able to help her with?

Analytics tools are designed to track, measure, and report on website and campaign data. They can effectively tell Lily how many visitors interact with her website (e.g., page views, bounce rate, time on site) and show her how visitors found the site (e.g., organic search, social media referrals, direct traffic). However, scheduling content to be posted automatically at specified times is a function of social media management tools or content management systems, not analytics platforms. Analytics tools provide insights after content has been posted and interactions have occurred, helping to evaluate performance, but they do not perform the action of scheduling posts.