Lily runs a vintage clothing shop and wants to engage more with her customers online.She currently posts to two social media networks but wants to develop a full social media strategy.Review the possible options.Can you place them into the right order,starting with what Lily should do first?Click and hold to drag the items into the right order,then select Submit.

Developing a social media strategy begins with a plan. Lily should first "Create a social media plan" to define her goals, target audience, content strategy, and key performance indicators. Without a plan, her efforts might be unfocused and ineffective. Once the plan is established, she can then "Setup accounts on appropriate social media sites" that align with her target audience and content strategy. Finally, after establishing her presence, she can "Sign up to a social media management tool" to streamline content scheduling, engagement tracking, and analytics, making her social media efforts more efficient. Setting up accounts or using a tool before planning would be premature and less effective.