Linda runs a guesthouse.She wants to use analytics to measure traffic coming to her website from organic search results.What can she learn from analytics reports?

Analytics reports provide valuable insights into website traffic. Knowing which search engines visitors use (e.g., Google, Bing, DuckDuckGo) helps Linda understand her audience's search behavior and optimize her SEO strategy for those platforms. Tracking how traffic is trending over time allows her to identify patterns, measure the impact of marketing efforts, and spot potential issues or opportunities. While analytics can show which keywords bring traffic, directly assessing "how relevant the content is for keywords" is an interpretation Linda would make based on metrics like bounce rate or time on page for specific keyword searches, rather than a direct report output.