Linda runs a guesthouse with a website where people can book their rooms online.She’s been using web analytics to monitor how customers interact with herwebsite.Linda uses the information to improve the site and the visitor's experience.Take a look at the following terms–do you know what they mean in the web analytics world?Time spent onsite

Time spent onsite" is a metric because it is a quantifiable measure used to track and assess the performance of a website. Metrics are specific data points, like the duration a user spends on a page, the number of page views, or the bounce rate. These individual data points are collected and analyzed to understand user behavior and website effectiveness. A conversion, on the other hand, is a completed desired action that a visitor takes on a website, such as making a booking, filling out a contact form, or signing up for a newsletter. While "time spent onsite" might contribute to a conversion (e.g., a longer time might indicate higher engagement leading to a booking), it is not a conversion itself. It is a measurement that helps evaluate the user journey towards a conversion.