Which tactics can you use to drive leads and track conversions? Select all that apply.
Lead Gen Forms
Event Ads
Follower Ads
Conversion Tracking
Offline Conversions
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- LinkedIn marketing solutions fundamentals certification exam answers
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Explanation: The selected answer options, ‘Lead Gen Forms,’ ‘Conversion Tracking,’ and ‘Offline Conversions,’ are correct. These tactics are essential for driving leads and tracking conversions effectively on platforms like LinkedIn. Lead Gen Forms allow advertisers to capture lead information directly within the ad unit, streamlining the process for users and increasing the likelihood of conversion. With Conversion Tracking, advertisers can monitor and measure the effectiveness of their campaigns by tracking specific actions taken by users after interacting with an ad, such as completing a form or making a purchase. This data provides valuable insights into campaign performance and helps optimize future strategies to improve lead generation and conversion rates. Additionally, Offline Conversions enable advertisers to attribute offline actions, such as in-store purchases or phone calls, to their LinkedIn ad campaigns, providing a more comprehensive understanding of the customer journey and allowing for more accurate measurement of campaign ROI. By utilizing these tactics in combination, advertisers can drive leads more efficiently, accurately track conversions, and optimize their campaigns for better results, making them essential components of any successful advertising strategy on LinkedIn.
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