Lionel was hired to design visuals for a startup company’s launch on Linked In.What are two Linked In best practices he should follow?

Establishing a consistent visual identity through color, icons, and style across all images is crucial for brand recognition and professionalism on LinkedIn. This helps the audience quickly identify and associate content with the startup. Additionally, using bold colors, engaging illustrations, and authentic photos of real people helps content stand out in a busy feed, capture attention, and build trust. Bold colors and illustrations can convey energy and innovation, while real people add a human element, making the brand more relatable. Testing a range of variables at once (A/B/n testing) is a good practice for optimization, but it's not a visual design best practice itself; it's a testing methodology. Using the same image in every ad (Option 3) would lead to visual fatigue and limit the ability to convey diverse messages, hindering engagement rather than driving awareness effectively.