Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences' characteristics. Which of the following can Lisa use to better understand her audiences?
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Correct answer: Amazon insights.
Why this is the answer
Amazon insights provide advertisers with a deeper understanding of their audience's characteristics, behaviors, and preferences, which is crucial for optimizing Streaming TV and Online Video campaigns. This tool offers data on demographics, shopping patterns, and content consumption, allowing Lisa to refine her targeting and messaging strategies. Amazon Audiences is a feature for creating and managing audience segments for targeting, not for gaining insights into their characteristics. The Amazon Ad tag is used for tracking conversions and website activity, not for audience analysis.
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