Loretta is the advertising director for a large meal kit company. She's setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
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Correct answer: It allows her to reach over 90% of global Internet users across millions of apps and websites..
Why this is the answer
The Google Display Network (GDN) is vast, encompassing over two million websites, apps, and videos. This extensive reach allows advertisers like Loretta to connect with over 90% of global internet users. This broad exposure is ideal for extending market reach and engaging large audiences, as Loretta intends. The other options are incorrect because they underestimate either the percentage of users reachable (75% vs. 90%) or the scale of the network (thousands vs. millions of apps and websites), or they incorrectly limit the scope to regional, national, or local users instead of global.
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