Louisa is designing her ads for LinkedIn. What are the three main components that she should consider?

When designing LinkedIn ads, Louisa should focus on three core components: Copy, Imagery, and Format. The Copy refers to the text of the ad, which needs to be concise, professional, and compelling to resonate with a business-oriented audience. Effective copy clearly communicates the value proposition. Imagery (or video) is crucial for grabbing attention and conveying brand identity. High-quality, relevant visuals significantly impact ad performance. The Format dictates how the ad is presented, such as single image, carousel, video, or document ad. Choosing the right format depends on the campaign objective and the type of content being shared. "Engagement" is a desired outcome of a well-designed ad, but not a design component itself.