Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.
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Correct answer: Use the LinkedIn Audience Network, Use the Maximum delivery (Automated) bidding option, Enable Audience Expansion, Set more competitive bids.
Why this is the answer
If an ad campaign isn't reaching its budget, it means the ads aren't being shown enough to spend the allocated amount. Using the LinkedIn Audience Network expands your reach beyond LinkedIn, increasing opportunities for impressions and spend. The Maximum delivery (Automated) bidding option optimizes for the most impressions possible within your budget, which helps ensure full budget utilization. Enabling Audience Expansion broadens your targeting to reach similar audiences, leading to more ad deliveries. Finally, setting more competitive bids makes your ads more likely to win auctions and be shown, thereby increasing spend. Increasing the daily budget would only allocate more money without addressing the underlying issue of under-delivery. Using the Manual Bid option gives you more control but doesn't inherently guarantee higher spend; it could even restrict it if bids are too low.
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