Low competition on search ads in Portugal
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Correct answer: Google Keyword Planner.
Why this is the answer
Google Keyword Planner is the correct tool because it allows you to research keywords, including their search volume and competition levels, for specific geographic locations like Portugal. This directly helps in identifying low-competition keywords for search ads. Google Analytics, on the other hand, is primarily used for tracking website traffic and user behavior, not for keyword research or competitive analysis for ad campaigns.
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