Lua is interested in analyzing campaign cost insights with conversion metrics from Amazon Attribution to help make decisions for where to invest video ads budget next. Which solution will best help them get this insight?

ROI insights directly combine campaign cost data with conversion metrics from Amazon Attribution, providing a clear picture of return on investment. This allows Lua to see which video ads are most efficient at driving conversions and where to allocate future budget for maximum impact. Keyword placement reports focus on search terms and ad positions, not conversion-based ROI. Amazon Brand Lift measures brand perception changes, not direct conversion efficiency or cost-effectiveness.