Lucas runs a digital marketing agency that manages campaigns for multiple clients. Several clients are concerned about rising costs per conversion on social media platforms. Lucas decides to leverage the Conversions API to address their concerns. How will using the Conversions API help improve the performance of Lucas' clients' campaigns and provide them with better results? Select four.

The Conversions API (CAPI) directly addresses these concerns. It strengthens performance and privacy by allowing server-side data sharing, which is more reliable and less susceptible to browser-based tracking limitations, improving data accuracy while respecting user privacy. This accurate data, in turn, unlocks and strengthens audience optimization by providing a more complete picture of user behavior, leading to better targeting and retargeting. CAPI also increases data control for advertisers, as they manage the data sent from their servers, offering greater transparency and ownership. Finally, by capturing more comprehensive conversion data, CAPI improves full-funnel measurement, allowing Lucas and his clients to understand the entire customer journey and optimize campaigns more effectively. Reducing compliance risks is a benefit of CAPI, but it's not one of the primary ways it improves campaign performance and provides better results in the context of rising costs per conversion.