Lucy wants to get an idea of how her bid strategy would perform with a 10 percent increase of weekly spend, without risking her budget. What feature in DoubleClick Search could help Lucy out?

Forecasting in DoubleClick Search (now Search Ads 360) allows users to simulate the impact of changes to bids, budgets, or other settings on performance metrics like clicks, conversions, and spend, without actually implementing those changes. This enables Lucy to see how a 10% increase in weekly spend might affect her bid strategy's performance before committing her budget. Attribution modeling helps understand how different touchpoints contribute to conversions, not predict future performance changes. Portfolio bidding is a method of managing bids across multiple campaigns to meet a common goal, not a simulation tool. Bid strategy health provides insights into the current performance and potential issues of existing bid strategies, rather than forecasting hypothetical scenarios.