Lupita runs an online coffee subscription service, and she has some thoughts about how email marketing can help her business. Can you identify how an email campaign would benefit Lupita? Select the 2 correct answers, then submit.
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Correct answer: It will let her send info about decaf blends to customers who prefer decaf, It’s a good way of keeping customers informed about new coffee blends.
Why this is the answer
An email campaign is useful here because it supports direct communication with customers through newsletters and announcements, which helps keep them informed about new coffee blends. Google Help It also allows more relevant messaging, because Gmail mail merge supports personalized emails and grouped recipients through contact labels. Google Help+1 That makes it practical to send decaf information to customers whose preferences match that topic instead of sending the same message to everyone. Google Help These benefits improve relevance and ongoing customer communication, which are the two correct uses here
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