Lux Kitty wants to find new keywords to add to their existing campaigns.Which downloadable report should they use to in form their direction?

The search term report is the most effective tool for finding new keywords because it shows the exact search queries customers used that led to your ads being shown and clicked. This direct insight into customer intent allows Lux Kitty to identify relevant, high-performing search terms they may not have considered, which can then be added as new keywords. The advertised product report focuses on the performance of specific products. The performance over time report tracks general campaign metrics across different periods. The targeting report provides data on the effectiveness of various targeting methods, such as audiences or demographics. While these reports offer valuable data, they do not directly reveal new keyword opportunities based on actual customer searches.